Middle East Energy: rebrand for global power platform

Middle East Energy: rebrand for global power platform

Middle East Energy: rebrand for global power platform

/ News & Interviews / Tuesday, 24 September 2019 06:07

After 44 highly-successful editions, Middle East Electricity will evolve into Middle East Energy in 2020 - an energetic transformation which aims to keep the region’s leading power industry event at the forefront of a rapidly-evolving sector.

As demand for digitised and renewable energy solutions increase across the globe, the future-focused Middle East Energy platform will debut at Dubai World Trade Centre (DWTC) from 3-5 March, 2020, bringing together leading lights of the global industry, from energy ministers and utilities decision makers to innovative start-ups and future technology providers .

As part of Informa Markets’ objective to reinforce the event’s standing as a holistic energy platform that empowers stakeholders through power networking and multi-sector growth opportunities, Middle East Energy will host new zones, including a customised Digitalisation Zone, highlighting the latest technologies in digital transformation and an expanded Renewables area.

The Renewables sector will display the enormous opportunities in alternative energy sources, from hydro and geothermal, to solar and wind. Furthermore, with leading global brands launching innovative solutions, the decision to reenergise the Middle East Electricity brand is timely, believes Informa Markets, as the event continues to reflect how the world raises, distributes and consumes energy.

“This is much more than a name change,” explained Claudia Konieczna, Exhibition Director, Middle East Energy. “Driven by extensive outreach and stakeholder engagement, this strategic move builds on the legacy of Middle East Electricity and takes the event to a new level to better reflect the industry we serve, an industry that continues to evolve well beyond the traditional electricity segment. While the electricity segment remains a core element in the wider energy field, the wider sector is now replete with advancing technologies spanning energy sources, renewables and digitalisation.

“The energy transition is already under way and Digitalisation is playing a key role in developing this. Since its inception, Middle East Electricity has constantly been at the heart of the industry; the transformation to Middle East Energy is designed to reflect the sector’s evolution and how it impacts the way we live and work, while setting the agenda for global energy needs.”

Middle East Energy will serve a region which is forecasted to require US $109 billion in power infrastructure investment over the next five years, according to the MENA Power Industry Outlook, prepared by Ventures Onsite for Middle East Energy.

The event will continue to expand upon its long-held role of being a new technology launch pad, a comprehensive B2B meeting ground and an educational and knowledge sharing platform for one of the fastest evolving industries.

“Middle East Energy will continue to be the global power platform where international experts, industry and organisations come to learn, inspire and do business,” explained Konieczna.

Held under the patronage of HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, and hosted by the UAE Ministry of Energy, Middle East Energy will also feature a complimentary matchmaking service for exhibitors and visitors and tailored conference series, which will probe the most pressing industry issues of the day across the Middle East’s energy sector.

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